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, Features , Passenger Experience

If men are from Mars and women are from Venus, the cramped, plastic confines of an airliner are the native habitat of neither. But there are some things airlines and aircraft makers can do to accommodate the distinctive needs of both.

“Men and women use all products differently, including aircraft cabins,” says Carrie McEwan, human factors specialist at Seattle-based design consultancy Teague. “There are physical differences between genders that can force variation in use. Two key physical capabilities are size and strength, but there are also cognitive and cultural differences between genders.”

Sitting comfortably?

“There are differences between men and women in physical dimensions, such as seated height, reach and hip breadth,” McEwan continues. So seat builders have to accommodate a wide range of potential sitters. Physical differences can also affect the user’s experience with windows, bins and lighting, according to McEwan.

The new composite fuselages on Boeing’s 787 Dreamliner and Airbus’s A350 XWB allow larger windows. They let in more light, pleasing most passengers, while also ensuring a good view for a wider range of differently sized people.

Boeing’s latest bins include latches that open by pulling up or down, suiting different people, and mirrors that let shorter people see if they’ve left anything up there. Many seats now have built-in steps to help with bin access. Putting light and fan controls in the seat also helps accommodate smaller people, male or female.

Lancôme worked with AIM Aviation to ensure that the design of Korean Air’s A380 inflight shop appeals to women

The addition of storage space in business and first classes also creates the opportunity to ensure that spaces meet needs of men and women, notes Diego Kolsky, creative director and partner at MBLM.

“Men are more likely to have a briefcase or computer bag,” he says. “Women bring more than one bag, whereas men usually don’t.”

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